Prior to my New York City trip there were a number of brunches, cocktail receptions, pool parties and runway shows filled by bikini-clad models for Mercedes-Benz Fashion Week in Miami. Despite being able to reminisce on each and every one, there are particular ones that stand out the most. One that I did enjoy was the ASOS Miami Swim Lounge at Soho Beach House, featuring sun-drenched media, bloggers and other VIP guests for a quick poolside brunch and preview of the latest ASOS pieces.
Bold prints paired with sexy cuts offer a unique combination of distinctive swimwear that can be both wearable and luxurious. Australian-bred swimwear line, Suboo, debuted its 2015 Resort & Swimwear collection at Mercedes-Benz Swim Week with its signature melding of designer and contemporary fashion. Paired with minimalistic PANDORA charm bracelets, and neutral footwear introduces a fashion forward approach for a poolside cocktail.
Stay tuned for future projects with Stylecaster X Style By Lynsee!
Betsey Johnson, American fashion designer renowned for feminine and quirky designs, hosted the most dazzling event during Mercedes-Benz Swim Week in Miami this year. Filled with plenty of flare and pink galore, the launch party for her SS2014 swimwear collection was nothing short of fabulous. The inspiration behind her latest collection combined Betsey’s energy and eccentric ability to combine innovative design elements from travel, new trends and ageless discoveries. Elite fashion bloggers, editors and socialites met on the rooftop of the Betsy Hotel (serendipity, right?) which overlooked a gorgeous view of Miami Beach’s sandy beach.
“My swimwear is for the young and the forever young! It’s fun and flirty and a little bit rock and roll. I want my girls to feel good in my suits so it’s also all about the fit!”, said Betsey.
The Betsey Johnson SS14 Swimwear Collection will be available October 2013 at department stores and www.BetseyJohnson.com.
During Mercedes-Benz Swim Week, I had the pleasure of receiving a special invite to The History of Swim event presented by Xtra Life Lycra Brand and Jantzen swimwear. The unique exhibit of swimwear from 1915-2013 took place at The Raleigh Hotel’s pool deck area on July 21st from 3:30 pm – 4:30 pm as part of Mercedes-Benz Swim Week. Exhibited as an array of photos, illustrations and ads, the images portrayed the story of swimwear from wool “swim costumes” to today’s modern and sexy designs. Jantzen played a leading role by defining the bust line in swimwear while Lycra’s innovative fiber revolutionized swimwear design and fit.
Top fashion socialites and runway show goers sipped on refreshing cocktails while light bites were passed around for guests to enjoy. Beautiful models showcased the new Jantzen collection for key industry press and buyers, wearing fresh swimwear pieces.