Although the bread and butter of New York Fashion Week are the runway shows, we can all agree that street style is the driving force behind its allure. I recently hosted the Miami launch event for Fashom, a new fashion app that allows its users to post photos of personal style and share throughout social networks.
Amongst attendees of Fashom's app launch were Miami's top fashion bloggers, beauty gurus and elite professionals in the fashion industry. With innovative features such as geo-tagging, the Fashom app launched just in time for New York Fashion Week and continues to grow country by country. I've been loving the app as a platform to share the details of my outfits for the week!
Top bloggers received pampering sessions provided by BLO blow dry bar (Brickell) and Bella Nail Spa while previewing the Fashom app and mingling with CEO and Founder, Mitali Saxena. When asked about the inspiration behind her innovative app, she explained,
"Friends very often commented on my photos, specifically about what I was wearing. They would all want to know the same thing - how much did my outfit cost and where did I purchase it?"
Guests also nibbled on light bites provided by MPP Brickell and sweet treats by Dejavu Sweets while Yaya Wines poured up bubbly for the evening.
|Of course, no blogger event is complete without a little swag. A special thanks to GBS Beauty, Body Action USA, Pantene, ZICO, Lacoste, Luv Ya Skin, Monc Boutique, Blush Boutique, Yogiiza, and Fashom for the goodies!|
What I Rocked:
Check out video footage from the event here:
For more information, visit www.fashom.com or download the app in the app store!