Hey guys and girls! Today I attended the grand opening for H&M Miami, which has been quite the anticipated event for some time considering that the city doesn't have one within miles. The first 500 guests received scratch off cards with various discounts on each card. Last night was the exclusive VIP event featuring a performance by Flo-Rida and today DJ Irie (the official DJ for Miami Heat) was on the 1's and 2's on the roof of the store. The newest trendy (yet affordable) store is located right on Lincoln Road, in the heart of South Beach, where the historic Lincoln Theatre was. Once inside the store I found an array (to say the least) of chic and affordable items from the Swedish retailer, whose full name is Hennes & Mauritz.
Although it was a mad fest inside the store, it was quite the grand entrance for H&M Miami (red carpet and all). I snagged some great items with my card which I'll be showing you shortly! For now, here are some shots of today's event.