Showing posts with label betsy hotel. Show all posts
Showing posts with label betsy hotel. Show all posts

Friday, August 2, 2013

Miami Swim Week Recap III: Betsey Johnson SS14 Swim Collection Launch Event

Betsey Johnson, American fashion designer renowned for feminine and quirky designs, hosted the most dazzling event during Mercedes-Benz Swim Week in Miami this year.  Filled with plenty of flare and pink galore, the launch party for her SS2014 swimwear collection was nothing short of fabulous.  The inspiration behind her latest collection combined Betsey's energy and eccentric ability to combine innovative design elements from travel, new trends and ageless discoveries.  Elite fashion bloggers, editors and socialites met on the rooftop of the Betsy Hotel (serendipity, right?) which overlooked a gorgeous view of Miami Beach's sandy beach.

“My swimwear is for the young and the forever young!  It's fun and flirty and a little bit rock and roll. I want my girls to feel good in my suits so it's also all about the fit!”, said Betsey.











Guests enjoyed signature "The Johnson" cocktails infused with prickly pear puree, POM pomegranate juice and Russian Standard Vodka.  Light bites were passed around as attendees jammed to a live DJ and beautiful models rocked Betsey's new swimwear collection.  Guests were also delighted with a special announcement that Betsey partnered with Malibu Design Group on this collection.

 “We are excited to partner with the iconic brand Betsey Johnson. This is a great way to expand our contemporary portfolio and we are honored Betsey is leading us there.” exclaimed Malibu Design Group president Henry Fan. 















































The Betsey Johnson SS14 Swimwear Collection will be available October 2013 at department stores and www.BetseyJohnson.com.