During Mercedes-Benz Swim Week, I had the pleasure of receiving a special invite to The History of Swim event presented by Xtra Life Lycra Brand and Jantzen swimwear. The unique exhibit of swimwear from 1915-2013 took place at The Raleigh Hotel’s pool deck area on July 21st from 3:30 pm – 4:30 pm as part of Mercedes-Benz Swim Week. Exhibited as an array of photos, illustrations and ads, the images portrayed the story of swimwear from wool “swim costumes” to today’s modern and sexy designs. Jantzen played a leading role by defining the bust line in swimwear while Lycra’s innovative fiber revolutionized swimwear design and fit.
Top fashion socialites and runway show goers sipped on refreshing cocktails while light bites were passed around for guests to enjoy. Beautiful models showcased the new Jantzen collection for key industry press and buyers, wearing fresh swimwear pieces.