Miami’s yearly Swim Week combines swimwear fashion filled with bikini-laced models and an international mecca of parties or social events to attend all over the city. Although most of the runway shows are private or invite-only, there are also a number of options that are available to the public.

1. SWIMMIAMI Kick-Off Party with Kent Jones
7pm to 10:30pm | Thursday, July 14th at WET at W South Beach, 2201 Collins Ave., Miami Beach | RSVP at

Presented by Planet Fashion TV, SWIMMIAMI’s official opening night party will take place at the Wet Deck of W South beach featuring capsule collections by kay & elle Swimwear, OMG Miami Swimwear, and Roberto Cavalli. Special performances by Kent Jones (featuring his #1 song “Don’t Mind”) and Reggaeton singer Vikina Lopez.

2. Swim Week Wellness Weekend 
July 15th – July 17th at 1 Hotel & Homes South Beach, 2341 Collins Ave., Miami Beach | RSVP at

Friday, July 15
Core-Based Yoga Flow at 9:00 am (60 min)
Location: Private Beach
Yoga Pilates Fusion at 10:30am (60 min)
Location: Private Beach
Rooftop Community Yoga at 6:30 pm (60 min)
Location:  The 1 Rooftop
Saturday, July 16
Bodyweight Beach Bootcamp at 9:00 am (60 min)
Location: Private Beach
Power Flow Yoga at 10:30 am (60 min)
Location: Private Beach
Core Creative on Deck at 11:30 am (60 min)
Location: Private Beach
Sunday, July 17
Deep Detox Yoga at 9:00 am (75 min)
Location: Private Beach
Beach Community Yoga & Guided Meditation at 10:30 am (90 min)
Location: Private Beach

3. Madewell + Bikyni Pop-up and Party
3-6 pm July 16th (party) and July 16th-17th (pop-up) at Madewell, 714 Lincoln Road, Miami Beach | RSVP at

Join Madewell for a Saturday party and weekend pop-up shop. DJ Laura of Miami from will be spinning the best tunes, with sips from Union Wine Company and sweets by The Little Sugars. Receive 20% off your purchase of $125 or more. Even better, if you purchase a Bikyni, you will receive a free Madewell Bien Fait tote as well!

4. SPF Runway Brunch
11am | Sunday, July 17th at Nikki Beach, 1 Ocean Drive. Miami Beach | $49.95 RSVP at or 305-538-1111

Grub on Nutella waffles, eggs Benedict, and prime rib while guzzling mimosas and enjoying a swimwear show of hot models in bikinis (of course). Swimwear by Jay Jay Swim, Acid NYC, Yas Gonzalez, Cai Swimwear, Lila Nikole, and more.

5. Lazy Sunday BBQ 
1pm to Sunset | Sunday, July 17th at The Standard, 40 Island Ave., Miami Beach | RSVP at

Hosted by Mara Hoffman swimwear line, there will be a daytime barbecue for those looking to catch a little sun and easy breezy fun.

6. Aloha! Sunset Party
4pm | Sunday, July 17th at The Delano South Beach, 1685 Collins Ave., Miami Beach | $45 RSVP at 

To celebrate the end of Swim Week, The Delano is hosting a an “all-you-can-eat” selection of roasted pig, charred pineapple salad, and plenty more to tickle your fancy.