Amongst the Art Basel chaos in Miami last week, I had quite the relaxing experience with Lacoste for their private blogger brunch held at Cecconi's in Soho Beach House. Originally debuted in Venice with sisters in London and West Hollywood, Cecconi's is truly an acclaimed Italian dining destination with elegantly delicious food.
Aside from the amazing food and peach bellinis, the purpose of this blogger brunch was to give us a preview of LACOSTE's collaborative art installation that was designed specifically for its Lincoln Road boutique by artist Mark A. Reigelman II. The installation, titled "Rockodile," drew inspiration from the diet of American crocodiles which consisted of over 5,500 black rocks suspended in the windows of LACOSTE's boutique. Each rock was made from 100% post-consumer materials and the rocks were illuminated by a phosphorescent green glow in the evening. From December 5th to December 8th, onlookers could see Reigelman installing his piece during Basel season.
On Sunday, Reigelman also hosted an in-store brunch to showcase the completed work of Rockodile in LACOSTE. As he mentioned,
"My research focused on American Crocodiles from their history and physical characteristics to their eating and sleeping habits. I was especially struck by one particular fact: crocodiles eat rocks! The weight of the rocks, interestingly, assists with swimming, diving and buoyancy. This contrary notion of floating rocks is the foundation of Rockodile."
Who knew that eating rocks could be so beneficial? Perhaps we should all consider grubbing on a few rock appetizers here and there.
Rockodile will be installed and on display at LACOSTE Lincoln Road until December 13th at:
1026 Lincoln Road
Miami Beach, FL
Thank you LACOSTE for the experience.
Celebrating its 80th anniversary in 2013, the LACOSTE brand is symbol of relaxed elegance since 1933. Built on its genuine sporting roots, the brand offers a unique and original universe through a wide range of products for men, women and children. In the 114 countries where the brand is present, two LACOSTE products are sold every second through LACOSTE boutiques, corners in department stores and a selective distribution network. For more information, please visit www.lacoste.com
About MARK A. REIGELMAN II:
Mark A. Reigelman II is an internationally recognized Brooklyn-based artist specializing in site specific product design, installations and public art. His work has been exhibited in public spaces, galleries and museums across the country including the Museum of Art and Design in New York City, Oklahoma City Museum of Art, Cleveland Museum of Art and the Shanghai Museum of Glass in China. For the past three years Americans for the Arts have recognized Reigelman's as being among the top 50 public art installations in North America. He is the youngest person to receive this accolade for three consecutive years. Reigelman has worked with designers such as Issac Mizrahi, GyBell, Ron Gilad, Dror, Montana Knox and Rockwell Group. For more information, please visit www.markreigelman.com.